Astrid Seme, Studio

sound

Contact

Große Neugasse 1/5
1040 Vienna
Austria

+43 677 620 440 05
email
instagram

About

Astrid Seme is an independent graphic designer from Graz, Austria. She received her MA at Werkplaats Typografie, NL after graduating from University for Applied Arts, Vienna. Her studio works within the many versatile fields of graphic design: art direction, visual identities and editorial projects—in web, print and space. Treating content always in the highest esteem, the studio’s key principles are rooted within research, visual concepts and finding economically viable means of production.
In 2014 she received a residency at WIELS Contemporary Art Centre in Brussels for her design work and sound based practice. She also co-runs Mark Pezinger Books, a publishing house and exhibition-platform for artists’ books.

Teaching, Talks

  • Oslo School of Architecture and Design, NO
  • supervising tutor at New Design University, AT
  • RISD, Rhode Island School of Design, US
  • Typojanchi. Conference at International Typography Biennial. Seoul, KR
  • Hochschule für Gestaltung Luzern, CH
  • I never Read, Radio Podcasts. Basel, CH
  • Salzburger Kunstverein, AT
  • Kunstuniversität Linz, AT
  • Fahrenheit39, Ravenna, IT
  • Sint Lucas School of Arts, Brussels, BE
  • Print Room, Rotterdam, NL
  • Universität für angewandte Kunst Wien, AT
  • Kasseler Kunstverein, DE

Acknowledgements, Features

Exhibitions (selection)

  • She Is The Future, Kunstverein Langenhagen, DE
  • Foresta Urbana, Museo Palazzo Belmonte Riso, Palermo, IT
  • Exposed Exhibitions – Fotoarchiv der Kunsthalle Basel. icw Doris Lasch; Kunsthalle Basel, CH
  • Den rechten Loon. Intersections/Art Rotterdam icw Rib, NL
  • No Reading, no Cry! Mark Pezinger at Graphic Studio/Museum of the City of Skopje, MK
  • Hotel Charleroi. Charleroi, BE
  • 9 to 5. Mark Pezinger at WIELS Contemporary Art Center, BE
  • Mark Pezinger works both ways – From Performance to Publication. FRAC Provence-Alpes-Côte d'Azur, Marseille, FR
  • Mark Pezinger at Pioneer Works. NYC, US
  • I fail good. Beursschouwburg. Brussels, BE
  • Museo del arte contemporaneo. Santiago de Chile, CL
  • Reading disorders, thinking out loud. Mark Pezinger at Kasseler Kunstverein, DE
  • Mark Pezinger at Kunsthalle Sankt Gallen, CH
  • Electric Eclectics. Festival of experimental music and sound art, Ontario, CA
  • TONSPUR #41 (solo) Berlin, DE

“Work? It’s just serious play.” —Saul Bass
© Astrid Seme, 2019; Development: Ezekiel Aquino

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halfway

Visual identity for halfway, an architectural research program.

Visual identity for halfway, an architectural research program by Christian Teckert, Christina Nägele and Heidi Pretterhofer in Vienna. halfway manifests as a three-part series of case studies, which build up a consecutive discourse and platform to debate contemporary urban questions.

halfway.at
scope of work: logo, printed matter, signage, webdesign consultation; development: in-house
Images: Wolfgang Thaler

halfway
halfway
halfway
halfway
halfway
halfway
halfway
halfway
halfway
halfway
halfway
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Stefan Reiterer: 75 templates. Mark Pezinger Books

An anticipating artist’s monograph.

This publication is an anticipating monograph of Stefan Reiterer’s future paintings. By this means, it reverses the production of a catalogue: Instead of documenting old works, it shows 75 templates, that the artist might paint in the future. These templates have their origin in existing paintings which were first 3D scanned and afterwards digitally distorted and transformed. This continues and extends Reiterer’s painting practice that deals with representation of space and its manipulative potential.

editing & design
22.5 × 32 cm, 80 pp
Texts: Juliane Bischoff, Jasper Sharp
Publisher: Mark Pezinger

Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
Stefan Reiterer: 75 templates. Mark Pezinger Books
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Christian Kosmas Mayer mumok

Christian Kosmas Mayer: Aeviternity

Christian Kosmas Mayer’s work focuses on critical exploration of archiving and conserving as deliberate acts that create history. The artist book explores the theme of conservation both as a natural and as an artificial process of archiving. The collected images were consequently separated from their captions and arranged as a vertical stream within the book’s narrative. To enhance the archival sources special focus is put on the reproduction: images are printed in full color but with an erratic metallic silver feature.

thread sewn, 24 × 32 cm, 152 pp
Color separation: 4c plus metallic silver
Texts: Rainer Fuchs (ed.), Daniel Muzyzcuk, Jenny Nachtigall
Publisher: Verlag der Buchhandlung Walther König Köln
ISBN: 978-3-902947-65-9

Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
Christian Kosmas Mayer mumok
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exhibition graphics Joanneum Landesbibliothek

A neon stage to draw on: Joanneumsviertel Graz

Exhibition graphics showcasing 18 artists’ books at Steiermärkische Landesbibliothek Joanneum Viertel Graz. Posters are carrying just the informations needed but offering otherwise “blank” sheets of paper to the artist Marlene Hausegger to draw on. Designed to be quickly installed in any orientation the posters are forming ‘wall pieces’ and thus acting also as a signage throughout the museum.

exhibition graphics Joanneum Landesbibliothek
exhibition graphics Joanneum Landesbibliothek
exhibition graphics Joanneum Landesbibliothek
exhibition graphics Joanneum Landesbibliothek
exhibition graphics Joanneum Landesbibliothek
exhibition graphics Joanneum Landesbibliothek
exhibition graphics Joanneum Landesbibliothek
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Water Yump, visual identity

Micro identity for a swimming exhibition in the Rhine river.

An nearly waterproof identity for a swimming exhibition in the Rhine river hosted by Museum Tinguely, Basel.

scope of work: posters A2 and F4, booklet, towel

Water Yump, visual identity
Water Yump, visual identity
Water Yump, visual identity
Water Yump, visual identity
Water Yump, visual identity
Water Yump, visual identity
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Hirschvogel Architekten, visual identity

Spatial notion of an architect’s practice in digital and print.

The website’s fluid text- and image-slideshow creates a spatial notion of the architect’s practice simply by alignment. While the top menu fades with the natural scrolling behaviour the hiding ‘base’ offers an in depth overview of Hirschvogel’s projects and essays. Special focus is put on a high degree of legibility of Hirschvogel’s research texts with sticky images to their respective text sections.
The design of various stationery templates allows in-house printing with a high degree of flexibility.

stephaniehirschvogel.com
scope of work: website, stationery and portfolio

Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
Hirschvogel Architekten, visual identity
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Kulturakademie Tarabya Website

Visual identity for Tarabya Cultural Academy, İstanbul.

The Tarabya Cultural Academy in Turkey is an artist residency programme initiated by the Federal Government of Germany. Tarabya itself is a magical place located on the shoreline of the Bosphorus strait near Istanbul. In an attempt to capture and communicate the atmosphere of its location, the website opens with randomised configured imagery of Tarabya that melts away with the loading of the site’s opening page. Furthermore, subtle animations and transitions on each page reflect the color shades of the Bosphorus as it changes, allowing the website to subtly shift its appearance from visit to visit. Fluidity and user-specific navigations are at the center of this website’s design. This is achieved through expanding menus as well as headers that are either visible or hidden, depending on the user’s device.
The visual identity and its manual includes a wide range of templates allowing in-house teams and local Turkish graphic designers to design communications with a high degree of flexibility. The consultancy is still ongoing.

icw German Embassy in Ankara and Goethe-Institut
kulturakademie-tarabya.com
Development: Ezekiel Aquino
Scope of work: posters, invitations, stationery, merchandising materials, animations, responsive website

Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
Kulturakademie Tarabya Website
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anthology of dashing in print, poetry & performance

About the drag-queen of dashing and her transvestic handwriting: Baroness Elsa von Freytag-Loringhoven

The purpose of the em dash is wide-ranging —as an appropriation of silence, as acting dissonance, as interruption, as occupying space.
This anthology zooms into the pointed use of em dashes in the poems of pioneering Dadaist artist, Elsa von Freytag-Loringhoven (1874 – 1927). Her poems; performances; costumes and life-style all made a point of challenging extremely bourgeois artistic and moral conventions with an unapologetically feminist, proto-punk aesthetic. The reader will find Elsa’s works in conversation with the likes of well-known dashers such as Gertrude Stein, Lawrence Sterne, Heinrich von Kleist or the queen of dashing herself Emily Dickinson.
Juxtaposed to Elsa’s expressive handwritten dashes the book connects her biography with the history and the stylistic usage of em dashes within the realms of bibliography, book history, literature, sociology and typography.

Astrid Seme (ed.)
Perfect-bound, 10 × 14.5 cm, 88 pp
Published in connection with the exhibition “She is the future” at Kunstverein Langenhagen.
Co-published by Mark Pezinger Books
ISBN: 978-3-9504525-4-9

anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
anthology of dashing in print, poetry & performance
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record Kunstverein Baden

A partying record celebrating 100 years of Kunstverein Baden.

“Past forward” is a record created by the artist duo kozek hörlonski (Peter Kozek + Thomas Hörl) in order to mark the celebration of 100 years of the Kunstverein Baden and its members. The vinyl’s jacket is produced from the same card stock used in the Kunstverein’s archives, stemming from the notion that the record will itself go on to form a part of the museum’s long history. I was intrigued by the thought that when the record is filed within the archive, it would blend in effortlessly with the rest of the objects, artefacts or texts that represent the previous 100 years of the museum’s work. This is, in material form, an acknowledgement of the past that has come to inform the record’s creation. The cover makes use of the typeface Akzidenz Grotesk—in reminiscence of its progressive past, which at the same time pointed to a neutral future. This seemed to be an ideal fit for the record’s title, in mirroring its own unique position in relation to posterity.

10-inch vinyl, edition: 300 (numbered)
Tracks: Alexander Martinz, kozek hörlonski, Hans-Joachim Roedelius, Martin Kolber
discogs

record Kunstverein Baden
record Kunstverein Baden
record Kunstverein Baden
record Kunstverein Baden
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Daniel Göttin, KATALOG

The first catalogue raisonné about the Swiss artist Daniel Göttin.

The work by Swiss artist Daniel Göttin delights in play and experimentation, while maintaining a sense of pragmatism in its minimal aesthetic. It is only through engaging with an accumulation of Daniel’s works that their inherent humour becomes visible. In contrast to the institutional air in its title, CATALOGUE, my intention was for this particular catalogue to appear more like a handbook for everyday use.
The book takes on, above all else, the role of providing space for the display of Göttin’s works—documentation images have been removed from their backgrounds, allowing frontal views to ‘hang’ on the page’s surface, and for perspectival views to ‘sit’ within the page’s surface area. This newly created space, while it might at times emulate three dimensions, also provides the conditions for occurances not normally possible within real life. Physically small works are scaled up to the largest possible size, whilst larger ones are forced to scale down in line within the page’s allowances.

Editing & design
Perfect-bound, 12 × 17 cm, 272 pp
Texts: Patricia Hug, Ines Goldbach (ed.), Konrad Tobler
Publisher : Mark Pezinger & Kunsthaus Baselland
ISBN: 978-3-9524774-1-0

Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
Daniel Göttin, KATALOG
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Martín La Roche Contreras website

An artists’ website established in the relationship between imagery and words.

This single-page website, designed for Chilean artist Martín La Roche Contreras, is established within the fertile space between two parallel worlds: Imagery and Words. While a one-pager might initially appear to be finite in its possibilities, this website utilises the potential infinity of digital material to push associations between word and image beyond a simple 1:1 relationship. A single passage runs throughout the page, and hover states are used to activate specific images to lure the user in to explore further and discover major slide shows featuring Martín’s works. What results is not simply a series of binary associations, but instead constellations intended to illustrate important movements within Contreras’ work.

martinlaroche.nl
Awarded by Tokyo Type Directors Club
Development: Ezekiel Aquino

Martín La Roche Contreras website
Martín La Roche Contreras website
Martín La Roche Contreras website
Martín La Roche Contreras website
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Doris Lasch, Astrid Seme feat. Barbara Kruger

Doris Lasch, Astrid Seme feat. Barbara Kruger

In 1994, American artist Barbara Kruger exhibited a German version of one of her large scale political wall-texts for the exhibition entitled “World morality” at Kunsthalle Basel (CH). 23 years later, German artist Doris Lasch and I were invited to participate in the exhibition entitled “Exposed Exhibitions”—to be held at the same location. For our contribution, we worked with the only known installation shot of Kruger’s 1994 work to be found within the Kunsthalle’s archive.
We re-scaled this photograph into what would have been original size of Kruger’s installed text piece, and fragmented the image into individual pages. The reverse sides of each of these pages offered up a window to link Kruger’s presentation to events and discussions of the present day. Pages carrying fragments of Kruger’s installed work are blacked out on their reverse sides. Pages carrying architectural fragments from the installation shot reveal on their reverse images of the same piece installed at Art Basel in 2017. The first exhibition was rarely documented, while the same work presented at Art Basel 23 years later became a hotspot for selfie-makers and Instagrammers. By acknowledging this, the publication connects two moments in time and perhaps poses some questions about how ways of exhibiting, receiving and documenting contemporary art have evolved over the past few decades. These page fragments were initially bound into a publication, and subsequently installed within the space to reference our own process of planning and laying out the publication’s content.

The imaginary museum: Astrid Seme & Doris Lasch (eds.) featuring «Untitled» 1994/2017, a work by Barbara Kruger
Perfect-bound, 24 × 33.5 cm, 128 pp
Publisher: Mark Pezinger
ISBN: 978-3-9504525-0-1
1st image © Volker Naumann

Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
Doris Lasch, Astrid Seme feat. Barbara Kruger
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In the Library, poster series

Posters for one night only events held in a library.

The Fine Art and Design Library of Bergen University holds a monthly series of public one-evening events. It serves as a platform that encourages ideas and discussions around concepts of ‘library’, ‘archive’ and ‘book’ as well as on the conventions of the presentation, reception and discussion of art.

Organised by Johanna Lettmayer

In the Library, poster series
In the Library, poster series
In the Library, poster series
In the Library, poster series
In the Library, poster series
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nights+friends visual identity

Provoking a sexy revolution nights+friends brings art out of the galleries into your bed.

n+f (nights + friends) is a Vienna-based, artist-run company that produces bedsheets designed by artists and designers in limited editions of 100. This innovative business offers customers the possibility to encounter art not only literally, but intimately as well. The design of the webshop and printed matter playfully presents the visitor with imagery of the night; its homepage welcomes new visitors with a ‘dancing’ moon as it contentedly rotates on a backdrop of stars. The stars form a constant background to all of the site’s pages, and as the visitor moves into each subpage the stars shift into at times absurd colour combinations associated with the different phases of the night.
Outside of the usual work as the website’s graphic designer, I was also happy to have been able to run in a new direction with one of my own bed linen designs.

nightsandfriends.com
Development: Gerhard Jordan
“climax” duvet cover: 200 × 200 cm incl. 2 pillow cases

nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity
nights+friends visual identity